Privacy Policy for Blossom Wild Florals

Last Updated: 18 November 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.blossomwildflorals.co.uk (the "Site").

1. Important Information and Who We Are

Blossom Wild Florals is the data controller responsible for your personal data (referred to as "we", "us" or "our" in this policy).

  • Contact Details:

We are registered with the Information Commissioner's Office (ICO). You have the right to make a complaint at any time to the ICO, the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

2. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

  • Identity Data: Includes first name, last name, username or similar identifier, marital status, title, date of birth, and gender.

  • Contact Data: Includes billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Includes bank account and payment card details (note: full details are generally processed securely by a third-party payment processor, not stored by us).

  • Transaction Data: Includes details about payments to and from you and other details of products and services you have purchased from us.

  • Technical Data: Includes your Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.


  • Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3. How We Collect Your Data

We use different methods to collect data from and about you, including:

  • Direct interactions. You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:

    • Purchase our products or services.

    • Create an account on our Site.

    • Subscribe to our newsletter or marketing.

    • Enter a competition or promotion.

    • Give us feedback or contact us.

  • Automated technologies or interactions. As you interact with our Site, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy (Section 9) for further details.

  • Third parties or publicly available sources. We may receive personal data about you from various third parties, such as analytics providers (like Google), payment processors, and providers of technical, payment, and delivery services.

4. How We Use Your Data and Lawful Basis (UK GDPR)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Purpose/Activity

Type of Data Used

Lawful Basis for Processing (UK GDPR)

To register you as a new customer

Identity, Contact

Performance of a contract with you.

To process and deliver your order, including managing payments, fees, and charges

Identity, Contact, Financial, Transaction

Performance of a contract with you.

To manage our relationship with you (e.g., notifying you about changes to our terms or privacy policy)

Identity, Contact, Profile, Marketing and Communications

Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep our records updated).

To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data)

Identity, Technical

Necessary for our legitimate interests (for running our business, network security, fraud prevention); Necessary to comply with a legal obligation.

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising

Identity, Contact, Profile, Usage, Marketing and Communications, Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, grow our business and inform our marketing strategy).

To make suggestions and recommendations to you about goods or services that may be of interest to you

Identity, Contact, Technical, Profile

Necessary for our legitimate interests (to develop our products/services and grow our business).

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5. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

  • Promotional Offers from Us: We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing).


  • Opting Out: You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at blossomandwildflorals@gmail.com.


6. Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in Section 4.

  • Internal Third Parties: Other companies in the Blossom Wild Florals group acting as joint controllers or processors (if applicable).

  • External Third Parties:

    • Service providers acting as processors who provide IT and system administration services.

    • Professional advisers including lawyers, bankers, auditors, and insurers.

    • Payment Processors: Providers who process payment transactions on our behalf (e.g., Stripe, PayPal).

    • Delivery/Logistics Partners: Providers who handle order fulfilment and delivery services.

    • HM Revenue & Customs, regulators, and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

    • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

7. International Transfers

We do not generally transfer your personal data outside the UK or the European Economic Area (EEA). However, many of our third-party service providers (e.g., cloud hosting or email services) may be based outside the UK/EEA.

Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK government.

  • Where we use certain service providers, we may use specific contracts approved by the UK (Standard Contractual Clauses) which give personal data the same protection it has in the UK.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and the applicable legal requirements.

10. Your Legal Rights (UK GDPR)

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data (commonly known as a "data subject access request" or SAR).

  • Request correction of the personal data that we hold about you.

  • Request erasure of your personal data (the "right to be forgotten").

  • Object to processing of your personal data where we are relying on a legitimate interest.

  • Request restriction of processing of your personal data.

  • Request the transfer of your personal data to you or a third party (data portability).

  • Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact us at blossomandwildflorals@gmail.com

11. Third-Party Links

This Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.

12. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.